New CEO Appointment at Graff Breeding

Jacob Graff, a fourth-generation member of the Graff family, will take on the role of CEO at Graff Breeding starting from June 1st. Jacob has been involved in various aspects of the company since 2016. His focus has been on IT, digitalization, and optimization, while maintaining a strong connection to the practical elements of plant breeding, customer relations, quality control, and innovation. The company anticipates that Jacob’s leadership, in conjunction with our dynamic young team and the implementation of new technologies, will ensure our continued ability to meet industry expectations in terms of consumer appeal, cost-effectiveness, quality, and sustainable production.

Senior Executive Appointment

After 40 years as Founder and CEO, Poul Graff will transition to a newly created position as Senior Executive for Sales and Business Development. The company aims to boost its global sales of HibisQs®, Qdeville®, Qismas®, Qdula® & more, while placing an increased emphasis on our breeding program. The goal is to align our offerings more closely with the requirements, desires, and needs of our customers, their retailers, and end consumers. The company believes that Poul, with his extensive industry experience, will be instrumental in strengthening the company and our products’ position in the face of future challenges.

New Relationship Manager for EU

Arina van Gaalen will join Graff Breeding as the new Relationship Manager for the EU on June 1st. Arina brings 25 years of experience in IP, plant protection, and control. After a break from the industry, we are delighted that Arina has chosen to continue her career in the industry as part of our management team. The company aims to strengthen our relationships with our partners and customers. This includes not only communicating the many strengths of our genetics but also enhancing feedback to our breeding team. This will ensure that the future requirements, needs, and wishes of all our partners and customers are known and incorporated into our breeding work. We are sure that Arina will be the right person to make this happen.

Board of Directors Update

Ole E Mortensen has the 10/01/2024 stepped down as Chairman of the Board of Graff Breeding A/S after 12 years of service. Ole has helped Graff Breeding transform from a young, narrow company to a small but well-organized, profitable innovation and knowledge company. His economic insight has been invaluable, ensuring a focus on results and liquidity even as we pursued development and innovation.

Kristian Skriver Laustsen has been elected as the new Chairman. Kristian brings a wealth of management experience, with a focus on growth, strategy, acquisitions, and sales. In recent years, he has increasingly focused on professional board work. The company expects that Kristian’s extensive experience from other industries will help elevate the company to the next level.

We look forward to welcoming many of our partners and customers at Flower Trial week 24 (RvZ), where our entire team, including Arina, will be available to discuss our many plans and ambitions among our beautiful plants.

For more information, contact

Jacob Graff at contact@graff.dk