Graff Breeding and Plantas Floravalles partner on Hibiscus

Floravalles, a family-driven nursery and breeding company in the Canary Islands, and Graff Breeding, a breeder in Mediterranean crops announce their global strategic partnership focused on rolling out the Floravalles Unique Patio Hibiscus selection (Mybiscus®) to customers worldwide. The collaboration enables a global rollout of Floravalles Hibiscus through Graff Breeding's existing network and new customers worldwide.

The decision to join forces on sales and marketing of the Floravalles Hibiscus started because of, the many similarities the two family-driven companies have in their core values and business. Customers can expect a wide palette of colored Hibiscus from the Canary breeding and can still expect unrooted and rooted cuttings through the Graff Breeding network.

Speaking about the global strategic partnership, Donio Urumov, Director & Head of Breeding at Floravalles, states: "We are happy, and it is with great expectations and a good feeling that we have chosen Graff Breeding to represent our more than 15 years of breeding work and the new unique varieties we have selected, which are now ready for global introduction. Our shared commitment and passion for quality and uniqueness will ensure that customers receive exceptional colorful and color-combined products that meet their high-end consumers' expectations."

Jacob Graff, CEO of Graff Breeding, added: "The collaboration between Plantas Floravalles and Graff Breeding represents an optimal synergy of values and goals. By having Floravalles join our global platform, we can unlock new opportunities, new segments, and bring the most beautiful, unique, and vibrant colors to customers and consumers worldwide. Together, we will try our best to create a great start for the new Hibiscus concept, 'Mybiscus'."

The first blooming Floravalles 'Mybiscus' will be showcased during Flower Trails in the Graff Breeding booth at the Royal van Zanten location in week 24.

Press Release - Graff Breeding

New CEO Appointment at Graff Breeding

Jacob Graff, a fourth-generation member of the Graff family, will take on the role of CEO at Graff Breeding starting from June 1st. Jacob has been involved in various aspects of the company since 2016. His focus has been on IT, digitalization, and optimization, while maintaining a strong connection to the practical elements of plant breeding, customer relations, quality control, and innovation. The company anticipates that Jacob’s leadership, in conjunction with our dynamic young team and the implementation of new technologies, will ensure our continued ability to meet industry expectations in terms of consumer appeal, cost-effectiveness, quality, and sustainable production.

Senior Executive Appointment

After 40 years as Founder and CEO, Poul Graff will transition to a newly created position as Senior Executive for Sales and Business Development. The company aims to boost its global sales of HibisQs®, Qdeville®, Qismas®, Qdula® & more, while placing an increased emphasis on our breeding program. The goal is to align our offerings more closely with the requirements, desires, and needs of our customers, their retailers, and end consumers. The company believes that Poul, with his extensive industry experience, will be instrumental in strengthening the company and our products’ position in the face of future challenges.

New Relationship Manager for EU

Arina van Gaalen will join Graff Breeding as the new Relationship Manager for the EU on June 1st. Arina brings 25 years of experience in IP, plant protection, and control. After a break from the industry, we are delighted that Arina has chosen to continue her career in the industry as part of our management team. The company aims to strengthen our relationships with our partners and customers. This includes not only communicating the many strengths of our genetics but also enhancing feedback to our breeding team. This will ensure that the future requirements, needs, and wishes of all our partners and customers are known and incorporated into our breeding work. We are sure that Arina will be the right person to make this happen.

Board of Directors Update

Ole E Mortensen has the 10/01/2024 stepped down as Chairman of the Board of Graff Breeding A/S after 12 years of service. Ole has helped Graff Breeding transform from a young, narrow company to a small but well-organized, profitable innovation and knowledge company. His economic insight has been invaluable, ensuring a focus on results and liquidity even as we pursued development and innovation.

Kristian Skriver Laustsen has been elected as the new Chairman. Kristian brings a wealth of management experience, with a focus on growth, strategy, acquisitions, and sales. In recent years, he has increasingly focused on professional board work. The company expects that Kristian’s extensive experience from other industries will help elevate the company to the next level.

We look forward to welcoming many of our partners and customers at Flower Trial week 24 (RvZ), where our entire team, including Arina, will be available to discuss our many plans and ambitions among our beautiful plants.

For more information, contact

Jacob Graff at contact@graff.dk

Flower Trials 2024 Week 24

Welcome in Rijsenhout

In week 24, we and more than 50 breeding companies will showcase their latest innovations and future developments in pot and bedding plants. We invite you to visit us and explore our newest assortment and retail ideas. Just like last year, you can find us at the following location:

Rijshornstraat 20 51435 HH Rijsenhout

Below pdf provides a sneak peek of what you can expect to see at our location. We look forward to welcoming you!

This week, we're thrilled to be featured in the latest edition of Thursd.Day magazine.

Explore the Intriguing World of Graff Breeding: Discover Our Story in Thursd.Day Magazine!

This week, we're excited to share a captivating glimpse into the world of Graff Breeding through an exclusive feature in Thursd.Day magazine. Take a moment to immerse yourself in our journey – a journey that started in 1930 and has blossomed into a family-owned Danish horticultural gem that stands for history, pride, and innovation.

Dive into the article to discover the heart and soul about us – our passion, our process, and the vibrant world of innovation we work in, by clicking below.

Graff Breeding and Royal Van Zanten announce partnership on ‘Dipladenia / Mandevilla.’

Sabro 13/06/2023

PRESS RELEASE

Graff Breeding and Royal Van Zanten are pleased to announce a strategic partnership to supply high-quality cuttings of Dipladenia / Mandevilla – the Qdeville®. Royal Van Zanten will be producer of unrooted and rooted cuttings for growers worldwide.

Royal Van Zanten, a leading provider of young plants and cuttings, and Graff Breeding, a well-known breeder in the Mediterranean crops, are thrilled to announce their strategic partnership focused on delivering the finest cuttings of Dipladenia / Mandevilla (Qdeville®) to customers worldwide. The collaboration between the two companies represents a significant milestone in the pursuit of Qdeville® customers satisfaction and consistent quality.

The decision to join forces stems from the remarkable similarities in the core values and business philosophies shared by both Royal Van Zanten and Graff Breeding. With an unwavering commitment to quality, innovation, and environmental sustainability, this Qdeville® partnership will try to shape and improve the future of Dipladenia / Mandevilla cultivation. Customers can expect quality unrooted cuttings of Dipladenia / Mandevilla plants, characterized by their health, vigor, and the unique performance.

Speaking about the strategic partnership, Joost Kos, Director Breeding & Development expressed their excitement, stating, "We are delighted to embark on this transformative journey with Graff Breeding. Together, we will redefine the standards for young plant production and distribution, setting a new paradigm in the Dipladenia / Mandevilla industry. Our shared commitment and passion to quality and sustainability will ensure that customers receive exceptional products that meet their expectations."

Poul Graff CEO of Graff Breeding added, "The collaboration between Royal Van Zanten and Graff Breeding represents a perfect synergy of values and expertise. By joining forces, we can unlock new opportunities, innovate in Dipladenia / Mandevilla young plant production, and bring the most beautiful and healthy young plants to customers worldwide. Together, we will try our best to create a great start for our customers / partners."

About Van Zanten Breeding BV: Van Zanten Breeding BV as part of Royal Van Zanten, has played an active role in the international ornamental horticulture sector for more than 160 years. The company breeds cut flowers and pot plants and holds a strong position in cut flowers (Alstroemeria, Statice, Chrysanthemum and Bouvardia) and pot plants (Aster, Celosia, Limonium, Chrysanthemum and Multiflora). This is the result of continuously improving its genetics; generating synergies in breeding and propagation technologies; pursuing innovative marketing strategies and working closely with partners in the supply chain.

About Graff Breeding: Graff Breeding is a pure breeding company working with tropical / Mediterranean plants and is renowned for its expertise in especially Hibiscus breeding. With a global presence and a rich history of breeding, Graff Breeding is committed to advancing the world of horticulture through groundbreaking discoveries and delivering outstanding products.

The first deliveries of Un-rooted cuttings of Qdeville® (Dipladenia / Mandevilla) are expected to be available from Q3 2024.

For media inquiries, please contact:

Rob van der Helm, Royal Van Zanten r.vanderhelm@royalvanzanten.com

Jacob Graff, Graff Breeding jacob@graff.dk

We change location at FlowerTrial 2023

NEW AND FAMILIAR FACES AT ROYAL VAN ZANTEN FLOWERTRIALS® LOCATION

The FlowerTrials® location at Royal Van Zanten in Rijsenhout, the Netherlands has a new participant this year. The Danish company Graff Breeding has joined the group of exhibitors that includes Morel Diffusion, Lazzeri, Marathon Plants and, of course, host Royal Van Zanten.

Below is an overview of the products and activities per company:

• Graff breeding: is a leading breeding company of Hibiscus rosa-sinensis. Since introducing HibisQs® in 2009, they have enlarged their breeding focus to include Blooming Tropicals suitable for Mediterranean growers and consumers, with our consumer brands: HibisQs®, Qismas Star®, Qdeville®, and Qdula®.

• Morel Diffusion: a family business that specialises in breeding Cyclamen. Morel produces and sells the seeds of its F1 hybrids worldwide. The company breeds high-quality varieties with distinctive characteristics.

• Marathon Plants: started as a real family business in Greece and has grown into a team of growers focused on breeding Salvia varieties and the production of young plants from tissue culture. By using Mediterranean conditions, their product range includes unique genetics from Australia (Anigozanthos) and South Africa (Aloe).

• Royal Van Zanten: a combined 160 years of expertise and market insight result in innovative and always-relevant developments. During the FlowerTrials® Royal van Zanten will present the Royal Pot & Bedding Collection, consisting of (Multiflora) Chrysanthemum, Celosia, Aster, Bouvardia, Alstroemeria and Limonium.

• Lazzeri: a leading breeder and cuttings supplier in Italy. The focus of this company is on the breeding and propagation of vegetative ornamentals. Lazzeri is highly valued and known the world over for Pelargonium, Petunia, Calibrachoa, Portulaca and other crops. A valuable addition to the location!

In short: a FlowerTrials® location that you should definitely add to your favourites for 2023! The team of professionals is ready to make it a beautiful flower trial. We’re glad to be back!

Sign up for FlowerTrials at:

www.flowertrials.com/en/registration

Our FlowerTrial location:

Royal Van Zanten

Rijshornstraat 205

1435 HH Rijsenhout

Join us at this year's Season Premiere at Costa Farm's

Join us at this year's Costa Farm's Season Premiere as we showcase our newest genetic innovations for 2024, including our new selection of Q-deville®, Q-dula® & HibisQs®. Please be sure to register at https://bit.ly/3G6MZ1I , space is limited. 

Check Out Our Newest Catalog

Click on the picture to see our newest catalog

Who we are and what we stands for

18 months with Covid have impacted us all in the global horticultural network on many different levels. At Graff Breeding, we have spent most of our time among our wonderful and exciting varieties in our various crops HibisQs®, Qismas Star®, Qdeville® and Qdula®. To shed some light on what we stands for and what we work towards, we have made a small video - we hope you will enjoy the tour.

We're innovators, we're breeders and we're partners

Graff Breeding joins FlowerTrials

It’s with a great pleasure, that we can inform our exciting and hopefully new partners that we have been accepted by FlowerTrials and will for the future participate in their exhibitions.

This gives us the opportunity to showcase our plants in its proper summer environment - which we believe will show our strong genetic and their different usage.

New Indoor- and outdoor plants, most ensure environmentally friendly global plant production

In a new research project called StarQuality, founded by the Danish Innovationsfonden, Aarhus University, PKM Innovation ApS and Graff Breeding A/S will utilize the natural interaction in a plant and its microorganisms. The aim of the project are; to develop environmentally friendly houseplants and garden plants. Innovationsfonden invests DKK 12 million in the project.

The full article (only in Danish), are published at the Innovationsfonden website and can be found below;

https://innovationsfonden.dk/da/nyheder-presse-og-job/nye-stue-og-haveplanter-skal-sikre-miljoevenlig-global-produktion-og-oeget

New genetic added to the Graff Breeding family - Qdula®

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New Bee and Butterfly Friendly, Mosquito Repellent Lavender from Graff Breeding

At Graff Breeding A/S we trust in our ability to be continuously inspired by nature and its shapes, colors and unique possibilities. That is why, we for more than 30 years have bred Hibiscus, last years have added Poinsettia and Dipladenia / Mandevilla, to bring forth natures many jewels for our customers and their consumers home and gardens around the world.

The latest product that have inspired us and our breeding work is Lavender, and we are happy to announce, the introduction of our first Lavandula Stoechas (French Lavender); Q-dula® Purple Eternity.

Q-dula® Purple Eternity has been selected for commercial trial among thousands of interesting Stoechas due to:

•  Uniformity and plant health

•  Continuously flowering / re-blooming

•  Consumer / garden value

•  Transport capability

•  Strong up-right growth

•  Suitable for pot 9 cm. and up

•  Suitable for Patio Combinations

Q-dula® is the tradename for our new Lavender breeding line and match our other lines of genetics like HibisQs®, Q-deville® and Q-ismas Star®. We have decided to work with flower brands, where we use the letter “Q” in all our genetic lines, due to;

• “Q” reflects Quality and uniQue products

• The letter “Q” is often used as an alternative to the female sign ♀

• “Q” gives a red line through our breeding, which we call Q-genetic

Q-dula® Purple Eternity is reblooming again and again after +/- 3 weeks, why it gives the end consumers high Patio or Garden value / performance. Furthermore, the habit makes it very interesting for combinations, eventually with Mandevilla, Hibiscus or other major Patio plants.

Q-dula® Purple Eternity QL1 has been commercially tested in both South and North-Europa. Here it has proved its uniformity, plant health, upright growth, and capability for modern production methods in smaller pots – and outdoor production in larger containers.

Availability

Q-dula® Purple Eternity (QL1) cuttings are available for commercial trial production delivery from January 1 2021.

Our Q-deville® varieties got named

We are proud to finally announce the names for 3 of our already tested and introduced Q-deville® varieties. To be respectful towards the crop Dipladenia / Mandevilla, we have decided to name our assortment after the strong Amazon Warriors.

The varieties we would like to introduce are Marpe (Pink), Clete (Red) and Ainia(White). Common for the 3 varieties are that they are natural compact, rich flowering Dipladenia / Mandevilla types that will bring joy to every balcony, garden or pot that they are placed in.

At Graff Breeding we hope you will welcome our newest varieties and we look forward to bringing more exciting Dipladenia / Mandevilla to the market.

IPM 2020 - we hope to see you

WINTER IS COMING TOGETHER WITH RED HIBISQS®

HibisQs® Leto, a rich and small flowering hibiscus. It’s beautiful red color can give a tropical feel to your winter / Christmas. If you are more for the traditional HibisQs®, a variety like Afrodite can be an alternative for Leto, with its bigger flowers and body.

Winter and Christmas is coming, together with Q-ismas Star®

Winter / Christmas is coming and our Poinsettia are ready.

The newer poinsettia brand; Q-ismas Star® are again performing well at different poinsettia growers around the world. This year our poinsettia's has been more uniform, better rooting and varieties like Q-ismas Bond even needed less PGR than other best-selling varieties.

Grown by a Danish poinsettia grower; Q-ismas Bond Red in 6cm pot

Grown by a Danish poinsettia grower; Q-imas Crunch Red as single stem

See our full Q-ismas Star® assortment click here

Do you want to test a new and improved selection of poinsettia next season? Let us know and we will find a solution together.

Check out our newest catalog for Graff Breeding

Click on the picture to download our neweste catalog

Newest member at Graff Breeding - Roger Kehoe

As of today we are pleased to present Roger Kehoe as the newest member / colleague at Graff Breeding A/S.

Roger will be working parttime for Graff Breeding and are going to help and support us and our partners in North America.

Roger Kehoe have more than 45 years of experience, that he is bringing to Graff Breeding. For the last couple of years Roger have been working for some of the industry leaderes such as; Costa Farms and Ecke Ranch. It’s the mix between his; knowledge, curiosity and experience from these great companies, that he will bring to Graff Breeding and our partners.

For more information contact;

Poul Graff pg@graff.dk

Back in the 'Danish' Hall for IPM 2019

This year, you will find our HibisQs®, Q-deville® and Q-ismas Star® in Hall 6 booth J15